Marketing yourself is a huge part of running a freelance business and yet these four marketing mistakes are made all the time. All the time!
Marketing mistakes for freelancers to avoid
There are all sorts of stats flying around about how Millenials all have side hustles and make something like $250 extra per month from them.
So everyone’s a freelancer now, right?
But the thing is, freelancing doesn’t have to be some sort of little odd jobs racket. But how do you turn things around and make real money from freelancing?
No marketing generally means no one hears about you or knows what you do.
Bad marketing means you enter the dreaded feast or famine cycle. Or worse.
The consequences of poor marketing is like taking random shots in the dark. Regardless of how great your product or service is, people can’t get a handle on what you do or who you serve.
Bad marketing means your message is muddled, inconsistent or muted.
Here are four marketing mistakes to avoid
Not having a marketing plan
Honestly, you won’t go wrong by investing the time in a solid marketing strategy.
It will take time or money, or both, to put it together but once you have it mapped out it’s a road map to follow. One that shows you where to pour your marketing efforts and helps you ignore all the shiny objects and other trends that only serve to distract you.
Trying to run a viable business without marketing plan is almost an impossible task.
Although you may find clients or grab bylines, your success will be scattered rather than strategic.
Every business needs a well-thought-through marketing plan that will help them target the right customers effectively without wasting a lot of money.
Another thing to note about marketing plans is you don’t have to create or implement these on your own. It’s not for everyone!
Fortunately, you can rely on specialists, agencies or other experts to help you. For example, managed marketing experts like Rsmconnect.com can help you implement your marketing plan by giving you an expert marketing team.
Only marketing when sales are low
If I hear a fellow freelancer bail out of marketing because they’re busy or have a full client load ONE MORE TIME….
Here’s the thing. You should always be marketing. Now, the intensity level may wax and wane as you have capacity, but the marketing machine should always be running.
So many business owners think they only need marketing when they’re trying to rustle up work. That, my friend, is how you get stuck in the feast and famine cycle.
It takes time for prospects to get to know you, like you and trust you. Not everyone is ready to hire the moment they hear about your service.
Keep up good marketing habits.
Considering marketing as a huge business cost
Do you think about marketing as a cost or an investment?
If you’re thinking of marketing as a horrible chore, then you’re doing it wrong.
Marketing should be an investment into your future business, and your marketing plan will ensure your messaging and positioning are allowing you to run the type of freelance business you want.
Figure out a way to reframe your view of marketing and stop making these marketing mistakes. If it feels icky then take a look at the tactics you’re using. They shouldn’t feel icky.
Change your tactics, don’t bail on marketing.
Retargeting bounced visitors
Remember before when I said not everyone who runs into you online is ready to hire you or buy something from you? It’s true.
And guess what else? Not everyone who visits your website or online store is ready to purchase from you either.
Retargetting shoppers or website visitors is a no-brainer to keep your warm leads warm so when they are ready to buy, they’ll think of you. Hopefully.
According to some experts, about 58% of online shoppers in the US alone do not push through their online transactions simply because they’re ready to buy.
Think about it. How many times have you added something to your cart only to change your mind, or get distracted and not finish the transaction? You may still want the item but the timing was wrong.
A retargetting ad can remind you to finalize that purchase, or to sign up for that course, or whatever. If you’re running an online business but aren’t investing in retargetting ads, you’re leaving money on the table and this is honestly one of the biggest marketing mistakes you can make.
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